MEET brooke
Brooke is a powerhouse when it comes to scaling brands with a deep and diverse background – from pet food, fashion retail and the fast-paced world of FMCG she covered a lot of bases. the formats have been GTM startups, scaling into USA and Asia, to multi million dollar retail expansions.
The common element - bringing together great people to deliver results with a strong product and brand story. The CEO crew was born quite naturally as she pulled in “friends” that she trusted from past roles, to deliver great projects that presented themselves.
With a solid seven-year tenure at lululemon, she navigated from running stores to overseeing operations and managing retail stores worth over $100 million. As General Manager at TOM Co, she spearheaded expansions into period underwear, international growth, and the execution of a highly successful sale.
She has supported purpose and impact brands on the board, or as a project leader and has a knack for nurturing small startups from inception to market success. Brooke's expertise traverses both corporate giants and entrepreneurial ventures, consumer products from perfume to nappies or pet food. Exceptional product development backing, and a commitment to a building a brand story and customer engagement across any channel is critical to the projects growth.
Brooke sits as your fractional GM, your board advisor and also can be the one to build your commercial model, sit side by side in factory reviews and visits and drive the results in a retail negotiation.
MEET the crew
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ERIN K
BRAND STRAT, RETAIL TRADE, MESSAGING GURU, ACTIVATIONS AND ENGAGMENT
Erin is the CMO talent that has scaled chocolate, alcohol, pet food and knows how to cut through to deliver results through messaging, angegement, retail trade and activation.
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SARAH J
FINANCE, GOVERNANCE, RAISING FUNDS, SUPPLY CHAIN AND OPERAITONS
Sarah makes numbers and governance simple and cuts through the expensive CFO jargon to help brands do things right, clean up their back end and scale correctly. From raising funds, to cash flow management to back end Xero audits, she’s the discipline you need.
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PRU - THE OWNERS COLLECTIVE
FOUNDER COACHING, GROWTH PROGRAMS, SUSTAINABILILITY AND “GOOD BRANDS” SPECIALIST.
A seasoned growth coach, founder mentor and “good business” guru, Pru has run and scaled her own online education business, and also coaches founders to match their vision and values to get the right results. Based in Byron, Pru mixes with the best of the best in “good business” and is on the cutting edge of sustainability and all things “good”.
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SARAH H
ONLINE, PRODUCT, INTERNATIONAL TRADE, COMMERCIAL PRICING, RANGE DEVELOPMENT
Sarah’s nickname is the Swiss army knife. She moves from a complex pricing spreadsheet, to building a range architecture and mapping a customer journey. She’s implemented warehousing, inventory systems, online subscription models, and made incredible product end to end.
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LAUREN F - SUMMERJAX STUDIOS
USA SCALING, CONTENT, BRAND, PRODUCTION, PR, LARGE SCALE EVENTS, STUDIO PRODUCTION
Based on California she’s the Aussie who knows business in the USA. Running her own content agency, and scaling many incredible big brands in the USA, she’s also the go to for market entry in the USA and knows how to make a friend and a splash.
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JAS AND DIRK - COMMON INTENT DIGITAL MARKGETING
DIGITAL, MARKETING SPECIALISTS.
This talented agency acts more like and in house digital team. From SEO, to ads, they know how to simplify the investments and get returns, as well as partner to get the right long term results in the digital brand building space.
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TRAV - RUMBL SOLUTIONS
LOGISTICS AND SUPPLY CHAIN
With over 25 years managing logistics and with experience overseeing the cotton on group, Trav knows how to cut through freight confusion, book the right solution and support with international freight and logistics solutions.
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